Sponsorship
Sharing our passion for sport at all levels
We are big-game specialists
Our partnerships reflect our continued commitment to sport – from grassroots to elite through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.
We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
Howden is an Official Partner of Ascot Racecourse
In June 2021, we became an Official Partner of Ascot Racecourse.
Our partnership launched at Royal Ascot, when we were able to not only showcase our brand but also invite many of our clients to join us for five days of celebrations at the world renowned venue.
Howden is a Principal Partner of The British & Irish Lions
We’re proud to partner with The British & Irish Lions. Since we joined forces in July 2023, Howden has become the official front of jersey sponsor for The Qatar Airways British & Irish Lions Tour to Australia 2025. We’re also shaping the future of the sport as the first-ever Series Title Partner for the inaugural Howden British & Irish Lions Women’s Tour to New Zealand in 2027, as well as backing community-level activities through the Lions Origin Clubs and in our branches nationwide.
30 years of Howden
As a business we strive to make incredible things happen for our clients, colleagues and communities - and since 2021 our partnership with Ascot Racecourse has allowed us to do just that. As we celebrate 30 years in the insurance sector, we're taking a look back at some of our most special moments with Ascot Racecourse so far, from creative campaigns to a huge insurance career day for teens and our annual Christmas Racing Weekends for colleagues. Here's to many more exciting memories.
