Women’s rugby
We’re proud to sponsor the first-ever Lions women’s tour in 2027.
A new era of greatness
We’re helping shape the future of rugby as Series Title Partner for the inaugural Howden British & Irish Lions Women’s Series. The tour will see the trailblazing Lions women’s team heading out on tour to New Zealand in 2027 for a series of games against current world champions, the Black Ferns. Women’s rugby is one of the fastest growing and most exciting areas of the sport, and this new breed of Lions are right at the front of that progress. We’re proud to throwing our support behind them as they prepare for this historic tour.
This is a huge moment in women’s sport. We get the opportunity to create history and inspire so many girls, boys, men and women.
Our ambassadors
Our incredible ambassadors include rugby world champions, World Rugby Hall of Famers and former Lions.
Meet the squad
A jersey fit for heroes
Howden is proud to be on the front of the new Lions men’s jersey. In a first for the Lions, the new jersey features a connected tag that gives fans exclusive access to insider content on the Lions Clubhouse app. So, no matter where you’re watching, at home or away, it can bring you closer to the action.
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